Nobody can be in two places at the same time. But if you gave people a genie, some of them would wish for just that. One company decided to do its best to provide a solution. Enter Genies, the designers of ‘the world’s first digital human race’. Their animated avatars are making their case for the next step of the influencer marketing game.
Celebrity Genies
After a reorientation of the Genies platform, CEO Akash Nigam hit upon a novel idea: an ‘Avatar Agency’ to manage the digital alter egos of real or fictional characters. It’s no secret that celebrities make big money from sponsorship deals. It’s also no secret that celebrities are busy people, with multiple demands on their time. With the help of Genies’ Avatar Agency, celebrities can meet more of their sponsorship requirements and build greater engagement with their social media followers.
Genies has a large stable of talent. It handles their digital personae, with its distinctive, cartoonish likenesses.
- Rihanna
- J-Lo
- Shawn Mendez
- Pink
- Marshmello
- A$AP Rocky
- Quincey Jones
- Lil Nas
- Blink 182
- The Chainsmokers
- Billy Ray Cyrus
- Many more
Cartoon Avatars
The Genies aren’t just cutesy bobble-headed celebrities, though. They’re adorable little clotheshorses for fashion brands to capitalize on. Genies has secured partnerships with household names such as Gucci, who offer digital accessories mirroring their actual product lines, so that their Gen Z users, building their own Genies to match their idols, can acclimatize to accessorizing with their high-end wares. The fan of today is the customer of tomorrow, so the reasoning goes. Besides Gucci, brands to take up Genies’ offer include New Balance and Cheetos. Other publicity options include tapping into the Genies talent pool of celebrities, and commissioning an animated illustrations pack to be integrated into the selection of ‘actions’ a personal Genie can be rigged for: like a personal gif library where the user is always the star!
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Source: https://thehustle.co/genies-avatar-agency-celebrities/
