The life of a modern-day celebrity can be a demanding one. But the avatar app Genies is sharing the load through innovative use of its platform. After creating bespoke avatar versions of prominent celebrities, the team behind the app has taken to setting them up with opportunities for advertising, sponsorship, and branding that utilizes their digital likenesses. This world-first avatar agency adds a new dimension to celebrities’ relationship with social media. Genies’ client list includes talents such as:
- Rihanna
- Marshmallo
- J-Lo
- A$AP Rocky
- Kyrie Irving
- Soulja Boy
- Quincey Jones
- Pink
- Blink 182
- Shawn Mendes
- The Chainsmokers
Avatar Agency
We’ve been able to digitize talent and represent them, providing unprecedented deal flow.
— Genies CEO, Akash Nigam
Genies has mobilized quickly to meet an organic demand for greater agency with the digital versions of public personae. Brands looking for relevant and influential talent can come to the agency, and celebrities and influencers looking for brands to partner with digitally can do the same. Whereas overseas product endorsements might have previously required a lengthy commercial shoot as well as travel time, today a similar effect can be accomplished with a selection of preset animations featuring the desired celebrity’s avatar and the product in question.
Celebrities that want to join the 2 million current users of the app (and their famous counterparts) can apply to be verified for future deals.
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