The list of avatar tech company Genies’ partnerships has expanded considerably of late. From sports associations to fashion brands to video game companies, the young tech company has been reaching out in order to expand its reach. This has been a particular priority ever since it updated its software development kit in October 2020. Genies, of course, is no stranger to high-profile partnerships. It grabbed attention and headlines when it broke new ground as the avatar agency to the stars, including Shawn Mendes, Justin Bieber, Cardi B, and Rihanna, among others.
Genies Partners with Gucci & Giphy
Two of Genies’ first SDK partners are Gucci and Giphy, the image hosting platform that specializes in .gifs, animated loops that millennials and Gen Z alike love to use in message threads, social media comments, and the like. The partnerships have different goals, however. Giphy aims to use Genies avatars in gifs so as to make it easier for Giphy users to create their own content. The combination of Genies easy-to-use avatar creator and one of the internet’s premium image distribution networks was a no-brainer for Genies’ execs. Gucci is working with Genies to sell digital goods: branded 3D models of their iconic clothes and accessories, as well as items invented solely for the platform. Genies users can purchase these items for their digital avatars to wear, further customizing their digital identities.
Genies Partners with Unity
Genies distinctive 3D avatars are designed using the Unity game engine common across mobile games. Unity’s ubiquity in gaming and especially VR and AR was a huge factor in why Genies gravitated towards the platform.
Working with BANDAI NAMCO Entertainment Inc
Having expanded to Japan, Genies has quickly established a partnership with video game giant BANDAI NAMCO. The combination of BANDAI NAMCO’s formidable library of much-loved IP, and the potential for digital goods and cross-promotion with Genies’ stable of celebrity talent has massive potential, a reality that was quickly realised by both sides of the partnership. BANDAI NAMCO has been instrumental in Genies opening their second Japanese office in Tokyo.
NBPA and Leading Avatar Company Genies Court Each Other
Finalized at the beginning of 2020, this sports partnership meant that all NBA players can use Genies to fulfil their brand partnership obligations without needing to be present for shoots or production work. In return, Genies users can clad their virtual portable identities in apparel representing their favorite basketball players, as well as mimic their favorite players’ celebrations and branded phrases.
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