How CelebritiesAre Using Digital Avatars

Saul B
2 min readApr 23, 2020

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Genies, a company that creates digital versions of its celebrity clients, has launched the Avatar Agency. Clients include Offset, DJ Khaled, Quincy Jones, Marshmello, Alan Walker, Kodak Black, Soulja Boy, Steve Aoki, A$AP Rocky and Zedd, and more.

How Does It Work For Celebrities?

The Avatar Agency digitizes its clients and represents them in the digital world as “Genies.” Genies are beautiful and interactive animated avatars.

A Celebrity’s Avatar Can Sign On For A Deal With A Brand.

Celebrities create custom content for their Genie, to fulfill personal brand obligations, defining social moments, and big announcements.

If A Celebrity Can’t Be There In Person, Their Genie Avatar Will.

Celebrities can earn revenue through deals with brand partners. They may be on the court, in the studio, or on tour, while their Avatars represent them in the digital world. Yes, you can be two places at once!

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Source: https://genies.com/talent.html

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Saul B
Saul B

Written by Saul B

Creative Marketing Professional | Branding | Strategy | Digital Marketing

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